We are making public the UFBA Strategic Plan 2025-2029, a document which shall guide the institutional actions in the coming years and reaffirms the University's commitment with academic excellence, innovation, inclusion, and social development. With this material, we would like to invite the university community and society to know about the guidelines, goals and priorities which shall guide our performance, consolidating a vision for the future built in an interactive way, and aligned with contemporary challenges.